With delivery becoming imperative to the survival of restaurants, speed, convenience and efficiency are paramount.

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Delivery does not have to take a toll on your operations, have hefty fees associated with it, or hurt your margins as a restaurant business. With delivery marketplace giants such as Doordash, GrubHub and Ubereats assessing up to 40% commissions per delivery order, companies like Say2eat exist in order to alleviate these pain points while keeping your margins intact and healthy. …

Third Party Delivery Giants Aren’t Changing For The Betterment Of Your Restaurants Anytime Soon

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In the early days of restaurant delivery apps, there was good, honest reasoning behind the mutual interest between both restaurant businesses and delivery apps in working together. It offered delivery for restaurants without the need to create a dedicated website for online ordering. It allowed great variety to the consumer for online ordering, with greater exposure for the restaurant business. But unfortunately for these restaurant businesses, this added exposure came at a cost so significant, that several have had to close their doors as a result:

Gaslamp Cafe had to close their restaurant business in San Francisco back in February, specifically blaming delivery apps for the cause of their closing. “It does more damage to businesses than it helps. …

According to The Washington Post and news outlets across the country, “Restaurants are barely surviving. Delivery apps will kill them. Their fees make it impossible to turn a profit.”

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Does this have to be the reality for restaurants just to offer delivery? Absolutely not. But it is important to understand just how much of a negative effect these billion dollar third party delivery corporations have on your restaurants. …

If you take a look at the restaurant industry today, you will see that too often, restaurants choose the easy way, along with a de-facto business plan called third party delivery. These delivery giants such as Doordash and Ubereats mix hundreds of restaurants together in their app, while promoting the delivery company logo and brand in the spotlight. They also own the data and relationships with the customers. So why do restaurants choose this as their business plan, because it is easy and they get some orders? At what cost?

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The cost can be as high as 35% commission per order! This is while restaurants surrender their customer relationships and branding, while getting thrown into a crapshoot known as third party delivery marketplaces. Without even being able to control the relationship with the customer, there is equal chance that customers will order from any of the hundreds of options in third party apps. This lack of control, along with high commissions, is a recipe for disaster that will cause more restaurants to shut down rather than stay open and succeed. That approach is hardly a business plan geared towards long term sustainability. …

Convert your Facebook and Instagram followers, along with people who search for your restaurant into repeat customers!

Are you looking to also attract new customers and save commissions for your restaurant? Well, Say2eat exists for that exact reason. To offer simple ordering that attracts new guests within social media and web, while delivering each order with 0% commission.

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In addition to the ordering increase and savings on commissions that Say2eat provides, it is important to understand just how much social media can be your restaurants’ greatest ally, while a commission free delivery service can be the main difference maker for better margins and profitability as a restaurant business. …

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Believe it or not, over 82% of online restaurant guests prefer ordering directly from the local restaurants they know and love. However, too many restaurants are choosing to give up a large chunk of their business month after month to third party delivery corporations, with margin crushing commissions as high as 35%.

There is some good news though, as there are some companies out there who exist for the sole purpose of growing delivery directly for restaurants, commission free! Companies such as Say2eat help restaurants offer direct ordering within social media and their website, while delivering each order with 0% commission. This is a great way for restaurants to control their online sales and relationship with their customers, promote only themselves instead of a third party delivery corporation, and save on high commissions from those third parties that hurt their business month after month.

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Giant, Billion Dollar Delivery Corporations have taken your customers and your relationship with them, your restaurants’ branding, your profitability and margins, while making you raise your prices on valued customers. All while charging restaurants 30% commission per order. The nerve!

Customers are now at the mercy of these billion dollar delivery companies as well, now dealing with raised prices and taxes, hidden service fees, delivery fees, tips to drivers, and more.

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A new study by powerhouse firm Deloitte has definitively shown, that despite the pandemic we are in, restaurant consumers are buying into the new changes such as ghost kitchens, contactless delivery, curbside pickup and even increased prices! As it turns out, not only do restaurant consumers now want to support their local restaurant businesses more than ever before, but they are even willing to pay extra to do so, while maintaining high expectations for quality of service. Here are the extremely important key takeaways from the compelling report by Deloitte:

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Countless studies have shown the clear and obvious facts, your customers prefer ordering directly from your restaurants, without downloading a third party delivery app and browsing through hundreds of restaurants. Are you making it simple enough for them to order directly from you without bleeding commissions to third party delivery giants in the process?

The answer is you probably are not, just like most restaurants in the US that opt to surrender the house and the farm just to offer delivery through third parties that charge as high as 35% commission. In addition to these commissions that kill your margins, you are also giving up your brand, logo and relationship with your customers. When working with third party delivery, they promote their own logo, their own brand, and keep your customer data and relationships for themselves. …

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The best part is that it is low cost, and promotes your restaurant in the spotlight with enjoyable ordering experiences for your guests.

During this difficult pandemic, restaurants need to be saving costs and focusing on promoting themselves during these trying times, and not third party delivery giants. If you can combine that with smart, low budget marketing within the channels that your customers spend over 90% of their time such as facebook and instagram, that can be a game changer for your restaurants.

Taking it even one step further, there are companies out there such as Say2eat for example, who exist in order to promote restaurants directly, offer enjoyable ordering in social media and website, and bring down the cost of orders with a commission-free delivery service. In one fell swoop, you can change the trajectory and profit margins of your restaurants for the better, while offering enjoyable ordering unlike anything your customers have ever seen. …

About

Say2eat

Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

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