2019 Restaurant Trend: The rise of Mobile Takeout

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When the weather outside is harsh, it is no secret that diners would prefer having their food delivered directly to their home. This is a well established industry trend, but a new trend has taken the restaurant industry by storm.

Nobody wants to wait in lines anymore, making ordering in advance a powerful and necessary online ordering growth driver. When ordering takeout, digital diners expect to be able to order ahead in advance, schedule the pickup time when it is most convenient for them, and have the food ready for them upon their arrival to the store.

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Source: Incisiv BRP-Windstream Enterprise Dining Experience Study

Delivering the online ordering experience that your digital diners have come to expect is paramount. Coupling an order ahead option with ordering embedded within the daily used messaging channels of your customers is a powerful forward thinking strategy, that can increase your online sales by at least 15%, without breaking the bank.

Solutions like Say2eat’s have mastered this approach, by immersing your restaurant brand and online ordering directly within messaging channels such as Facebook Messenger, with it’s 168 Million users in the US alone. This approach is solely centered around convenience to the customer, allowing them to order online without the need to download or register. Combine that with an order ahead feature and automated retargeting to promote loyalty, and you will position your brand favorably both today and well into the future with an affordable and ROI driven solution with the help of Say2eat.

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Allowing your customers to order ahead also saves you significant money, considering the charges that third party delivery marketplaces add for delivering your orders for you. Often times they add an additional service charge, while the end consumer is always expected to at a tip as well. Add unpredictable delivery times risking poor quality of food to the mix as well, and you have some serious headaches on your hands.

Offering order ahead for online orders has also emerged as a standard for restaurant industry juggernauts, with Panera Bread, Shake Shack and Chipotle leading the way. Even the McDonald’s, Starbucks, Dunkin’ and Domino’s of the world have implemented this powerful approach and strategy, knowing how much it can positively impact their overall business.

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Source: Incisiv BRP-Windstream Enterprise Dining Experience Study

As the BRP-Windstream Dining Experience Study explains, “The dining journey has radically changed, as have guest expectations of what makes a great dining experience.” Your diners expect you to deliver convenience, simple ordering, and ordering when and where they want. Say2eat is one company that exists for the sole purpose of restaurants putting their customers FIRST, while delivering a frictionless, enjoyable ordering experience that makes customers come back time and time again.

Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.

We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.

To receive additional updates about Say2eat, follow us on Twitter, Facebook, and LinkedIn or visit our website at say2eat.com.

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Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

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