Best Tools and Tips For US Restaurant Owners to Overcome the COVID-19 Crisis

Say2eat
4 min readMar 15, 2020

Restaurant owners, we are facing an unexpected crisis of epic proportions! Unlike a storm or hurricane, we don’t know when it will pass. With nationwide quarantine seemingly around the corner sooner than later, we assume that will help end all of this. Until everything is back to “normal” please see the list of tips we have concentrated for you below.

This Article will constantly update with more tips/information. We are all in this together, and we invite all of us in the community to share additional tips as we constantly update this important correspondence.

We call on you to:

  1. Make decisions fast.
  2. Take advantage of the federal, state and IRS special COVID-19 benefits — paid sick leaves to your employees, delaying tax payments, anything that can help you with cash flow. Please see more relief options in this article.
  3. Keep spare funds readily available, until the end of Q3, at least — better safe than sorry
  4. Prepare your restaurants to become Ghost Restaurants during this crisis — delivery won’t stop, it will increase, but in-store traffic will dramatically decrease. It’s a great opportunity for you to learn how to make your delivery margins/operations better for the days after this crisis.
  5. Take advantage of this crisis — the world essentially comes to a halt, when has that ever happened? You can now implement and try things you always wanted to but never had the time to do so. Start making plans for now, and for the day after humanity will get back to normal (it doesn’t necessarily mean COVID-19 will disappear).
  6. Take advantage of this crisis — tip #2 — Build a healthy delivery mechanism for your business, where your delivery sales grow, but you are PAYING 0% Commissions for it, you own your customer data and relationships with this better financial model as well.

Here are some great additional tools, and tips that can help you during this crisis:

Resources to Help Keep Guests and Staff Safe During the Coronavirus (COVID-19) Health Crisis

Industry Resources, News & Stories from the Ground

  1. OpenTable’s Data Center — a way to compare what’s happening with other restaurants’ traffic in your city/state.
  2. Toast has made this checklist on how to Keep Customers and Staff Safe During COVID-19.
  3. DoorDash CEO has sent this important message for you and your guests to be aware of:

“The U.S. Department of Agriculture (USDA) and the U.S. Food and Drug Administration (FDA) have no reports of human illnesses that suggest COVID-19 can be transmitted by food or food packaging, but we remain vigilant in working with restaurants to ensure efficacy and safety remain the top priority.”

4. Prepare your digital assets and let your customers know you are prepared.

a) Prepare a letter to your customers — here are a few examples.

b) Pop up message on your website mentioning this, and also forwarding to your letter.

c) Send emails to your customers mentioning this, and letting them know how they can order contactless deliveries/curbside pick up orders from your restaurant.

d) Cheer your customers up and consider giving them a COVID-19 coupon

If you have more tips you think we should add, please send it to covid-19@say2eat.com, or just drop a comment below.

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