How Domino’s Increased it’s Market Share vs. Competitors by over 35%

Focusing on implementing modern technological ordering services helped Domino’s reinvent itself

Domino’s Pizza is one of the biggest success stories for both the food and technology industries. The company completely reinvented itself within the past seven years. This drastic success is in part due to Patrick Doyle, who became the CEO of Domino’s Pizza in 2010 and brought a new perspective to the business. The company stock price increased by 1000% to date from the start of 2010.

Highlights the economic success Domino’s has had since improving their customer engagement through modern technology. Chart provided by Aaron Allen & Associates.

Along with making their pizzas better quality, the company focused on integrating technological advances into their business. A large factor in the company’s success is its implementation of modern technology into their food ordering system.

Domino’s considers itself much more than just a pizza-making business. “We are as much a tech company as we are a pizza company,” explains Doyle.

Demonstrates how Domino’s Pizza is earning better returns than the biggest technology companies. Chart provided by Aaron Allen & Associates.

Domino’s focus on innovation and technologically-focused projects seem to be paying off. The company is prioritizing projects that will enhance the virtual experience of their customers, only pursuing “relentless, meaningful innovation,” according to Doyle.

Domino’s completely revamped their technology to give their customers a better experience ordering food. The company focuses on enhancing their customer’s experience by allowing people to order food in the most natural and comfortable way.

“In essence, rather than drive people to our ordering platforms, we’re extending ordering naturally into our customers’ lifestyles and behaviors,” explains Crispin Porter & Bogusky and Domino’s in an Campaign article.

The company added many different ways for how customers can order food. Domino’s established their ‘AnyWare’ ordering platform initiative, which introduced technology for customers to order food off of any voice and messaging channel.

The innovational ways to order food from Domino’s now include, voice ordering through their Mobile App, Amazon Echo, Google Home, Siri etc. and texting on Facebook Messenger Bot, Twitter, SMS, etc. The company prides itself on being the forefront in innovative ways to order food. And all their efforts have proved it’s worthwhile.

Example of Domino’s Facebook Messenger food ordering option. Photo provided by Campaign.

Say2eat’s technology is democratizing this proven technology to anyone by enabling restaurants to have their own brand in the front and to stay on top of technological advances such as Domino’s in ordering food.

To see Say2eat’s technology in action, click HERE (link to schedule a demo).

Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.

We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.

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Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

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