How Technology can help Restaurant Brands stay ahead of the competition
Utilizing, sound, user-friendly technology like that of Say2eat empowers the optimization of restaurant operations, increases online sales, promotes repeat ordering and much more. All this, while positioning your restaurant brand favorably as the industry and it’s consumers become increasingly reliant on convenient online ordering through technological advancements.
In today’s fast evolving world, everyone has direct access to instant information and a wealth of tools at their disposal on their smart phone. Capitalizing on being available to them for simple ordering where they already spend the majority of their time, can be the difference between your restaurants being a major player for years to come, or being rendered obsolete.
Offering online ordering via channels such as Facebook Messenger saves you precious time, manpower and resources, while automating your sales growth. In order to properly leverage smart technologies like that, the process is simple. You have a digital following of website visitors, facebook followers, instagram followers, etc. Each set of those eyes is ready to be converted into a sales and an actual order placed. All you need to do is simply offer ordering via those channels, and enjoy the sales increase without lifting a finger.
Let’s be honest, if you are not a brand name like a Starbuck’s, nobody is downloading and keeping your app on their phone. These are facts. So why waste a large budget developing an app that 90% of people will delete anyway? Discover, engage, and transact with your digital diners where it is convenient for them, plain and simple. All this, without paying any commissions, owning your customer data, and staying focused on your priorities while the system is fully automated by companies such as Say2eat.
Here are some other significant technological trends impacting the restaurant industry in a meaningful way:
Cut out any middle-men, send orders directly to your kitchens
When passing along information between several people, some things get lost in translation, lost in a mix of chaos, or just lost altogether. People forget, people make mistakes, and people can be ill-informed.
Instead of waiting for human error, utilize a tightening of your operations via technology. Gone are the days where anyone needs to answer the phone, wait by the phone, manually transfer orders, etc. A centralized, advanced ordering system synced with your kitchen operations and printer is all you need. To see the most cutting-edge platform for accomplishing this today, visit Say2eat and learn more.
POS Integration is paramout
There are many great restaurant technology companies out there, but if they do not integrate with your POS, it will only make life harder for you. Nobody should be manually inputting orders into the POS as if we are still in the stone age. That is not a tight operation, it wastes time, manpower and resources.
Online ordering must be embedded within your day to day operations as a business, integrated with your POS, while streamlining your operations. This erases the possibility of mistakes, human error, etc. It also reduces “tablet hell” which can be a serious burden for restaurants. Seek those restaurant tech companies that integrate to your POS, do not mandate giving you yet another tablet, and offer ordering via your customers’ daily used messaging and social media channels to increase sales and convert each and every potential order at a higher rate than ever before.
“Order ahead” reduces congestion, increases customer convenience
Most restaurants have a “rush” or “peak” hour. Lines get long, the phones are jammed, the queue of orders is backed up, etc. This leads to chaos in the kitchens, frustrated customers, longer wait and delivery times, and just utter frustration.
Simply offering an “order ahead” feature when a customer is placing an order alleviates all of this. Your lines will be shorter and you will stay on schedule, while your customer is ordering for when it is truly most convenient for THEM. At the end of the day, the guest experience when dining in or ordering from you online must be convenient, it must be what your customers seek, and it must be synced with your operations and be technically sound. See how Say2eat kills all of these birds for you with one stone, without breaking the bank or dedicating any resources.
Be omni-present for your customers, when and where THEY prefer
When your digital diners are considering placing an order from you online, convenience is the most important aspect of their decision making process. The answer to make their decision easier and more convenient, is embedding ordering naturally into their day to day lives. Offer ordering directly via the messaging and social media channels where they spend 90% of their time such as Facebook Messenger. Restaurant owners will enjoy an increase in sales, comments filled with praise from customers, up to 10x higher marketing ROI, higher conversion on each and every order, and an automated ordering solution that is convenient and native, all integrated to their POS.
Automate the loyalty, retention, and re-targeting of your customers
Diving further into online ordering via messaging channels such as Facebook Messenger, there is also an opportunity to parlay that into a loyalty and retention platform for the taking.
Because the customer is ordering from a location that is native to them, you can automate their re-targeting to promote loyalty and repeat ordering, serving as a 2 in 1 ordering mechanism and loyalty platform. This wins back lost revenue from abandoned carts, offers easy re-ordering with a “one click re-order” button, while automatically opting in 100% of users so you can get to know your audience and own and control all customer data.
These automated re-engagements are personalized and thoughtful on a 1 on 1 level, showing you also appreciate each and every customer. Best of all, you did not have to lift a finger to show them that, as the process is fully automated with technologies like Say2eat’s for restaurants.
These branded and customized re-engagements pop up on the phone screen of the customer, offering a one click reordering of their last order from a week ago for example. They also appear as a question, to see if they would like to continue the ordering process if they abandoned it in the middle for whatever reason. Win back lost revenue, promote loyalty and retention, offer convenience, show your customers you value their business, and do not break the bank, dedicate unnecessary funds, time, manpower and resources to accomplish it. Say2eat is here to show you how.
Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.
We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.