How to build a Commission Free Online Ordering and Delivery Business Plan for your Restaurants
If you take a look at the restaurant industry today, you will see that too often, restaurants choose the easy way, along with a de-facto business plan called third party delivery. These delivery giants such as Doordash and Ubereats mix hundreds of restaurants together in their app, while promoting the delivery company logo and brand in the spotlight. They also own the data and relationships with the customers. So why do restaurants choose this as their business plan, because it is easy and they get some orders? At what cost?
The cost can be as high as 35% commission per order! This is while restaurants surrender their customer relationships and branding, while getting thrown into a crapshoot known as third party delivery marketplaces. Without even being able to control the relationship with the customer, there is equal chance that customers will order from any of the hundreds of options in third party apps. This lack of control, along with high commissions, is a recipe for disaster that will cause more restaurants to shut down rather than stay open and succeed. That approach is hardly a business plan geared towards long term sustainability.
The solution to achieving long term sustainability for your restaurants, as opposed to high commissions that will cause restaurants to shut down is actually pretty simple. In fact, Say2eat is a company that exists for the sole purpose of delivering orders with 0% commission, while offering multiple online ordering channels within the restaurants’ website and social media. Importantly, the ordering that Say2eat provides for restaurants is fully direct and while label, promoting only the restaurants’ logo, branding and menu within multiple direct ordering channels that customers find to be convenient, simple and fast. That kind of direct exposure, control, convenience and ownership, mixed with Say2eat’s commission free delivery service is a true recipe for success and long term sustainability.
Again, offering unmatched convenience and simple options for your guests when ordering, while using a commission free delivery service is the solution. It keeps orders flowing in via several channels, it keeps your customers happy and enjoying ordering from you due to convenience and meeting them wherever they are digitally, and it keeps your margins and profitability healthy as a restaurant business. All this is accomplished in one fell swoop with Say2eat, with a healthy and strong business plan that helps restaurants prosper and flourish both now and well into the future.
In no way is any of this rocket science, nor does it require reinventing the wheel. The key is to listen to your customers’ needs and what is convenient for them wherever they spend most of their time, while re-evaluating your margins and profitability with high commissions that hurt your restaurant business. Now more than ever before, customers want to support their local restaurants businesses. They prefer ordering directly from the restaurants that they know and love. Give them several ways to do so directly from your restaurant, while promoting only your restaurant, commission free, with the help of Say2eat.