How to pick the right restaurant online ordering technology for maximizing consumer engagement and revenue, mitigating risk, and minimizing operational costs?

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“Right now, restaurants think they’re generating a lot of business through using third-party delivery services, but in three years, they’re going to realize that they gave away 30% of their business paying commission for these services.”

-Jeremy Seaver, Owner of Tios Mexican Cafe

Your restaurant online ordering should be doing more than just “fine.” If it is not helping keep your profit margins healthy, while being omni-channel, while being direct with no commissions, and above all else, ultra convenient for your online guests, then you are doing a great dis-service to both your restaurant business and your valued customers.

“81% of all diners prefer using a restaurant’s website rather than using a third-party ordering site to place an order. One of the reasons being that diners enjoy interacting with the restaurant brand directly.”

-Toast Restaurant Technology Report

Believe it or not, there are some restaurant tech companies out there who actually care about saving you margin killing commissions from third party delivery companies. Why should you have to endanger the financial health of your overall restaurant business just to offer delivery to your customers? Why should you have to surrender your branding, customer relationships and data, ability to sell direct, and much more just to offer delivery? Well, you don’t! And there are companies out there such as Say2eat who were created for the sole purpose of alleviating these pain points, while giving restaurants back full control along with a commission-free delivery service.

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“78% of delivery orders are placed through the restaurant itself, while only 22% of orders are placed through third-party delivery companies.” -Winsight/Restaurant Business Online

“Restaurants substantially underestimate the financial benefits of having their own online ordering system. ” -Vishal Agarwal, Founder/CEO of Checkmate

One thing is clear, online ordering for delivery is not going anywhere. In fact, according to Morgan Stanley, delivery is expected to account for 30% of all US restaurant revenue by 2022! Restaurants who care about convenience to their customers, keeping their margins, and are forward thinking, will be the biggest beneficiaries. The ones who are trying new tactics for better results, learning about the most convenient ways for their customers to order online, and accept that paying commissions does not have to be the reality, will end up as the big winners in the restaurant delivery space. Everyone is seemingly blindly giving in the third party giants, without knowing there are more cost effective, convenient solutions out there.

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Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

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