How to Run a Successful Off-Premise Restaurant and Grow Online Sales during COVID-19
You do not need to re-invent the wheel! Customers are restricted from dining in your restaurant, so make it as easy and accessible as possible to order online, with as many ordering methods as possible to cater to different customer preferences.
Combine this with getting rid of third party delivery commissions that hurt your business, and you are really onto something! The combination of increasing orders with “omni-channel,” direct, online ordering options for your customers, along with a commission free delivery service to bring down average order cost, is something that will optimize your restaurants both during COVID-19 and for years to come.
Luckily, there are forward thinking companies out there who have already built and implemented this strategy and steps for your restaurant, with impressive game-changing technology. Companies such as Say2eat for example, create online ordering within social media and websites with unmatched marketing conversion tools to increase sales and order frequency. Perhaps most importantly, Say2eat also provides a commission-free delivery service to not only increase orders, but bring down the cost of those orders with 0% commission!
Below you can see these steps and strategies being elaborated on, along with additional steps that can be implemented today to help your restaurant thrive like never before:
- GO COMMISSION-FREE — Take back control of your online and delivery sales and get rid of Commissions that will hurt your restaurant business and its’ margins. Gone are the days where you must surrender to third party delivery. Companies like Say2eat exist in order to get you even more orders via multiple ordering channels, at a fraction of the cost with no commission.
- GIVE YOUR CUSTOMERS OPTIONS TO ORDER — Simply taking the easy way out by offering third party delivery or a subpar website ordering experience is no longer enough. Think about where your customers are, where they actually spend their time, and offer simple ordering RIGHT THERE. Now more than ever, your customers are sitting at home on Facebook and Instagram. Offer delivery ordering in those channels to convert and increase online sales for your restaurant more than EVER BEFORE.
- MARKET YOURSELF WHERE THE PEOPLE ARE — Don’t do it. Don’t even think about sending your customers offers or promotions via email. That’s dinosaur stuff, even if it somehow does not end up in there spam box. And if it doesn’t, industry averages for opening rates on restaurant promotional emails hovers around 14% year after year. Make the same offers and promotions clearly and simply within Facebook and Instagram, and reap the benefits and rewards for years to come.
All of this is about giving your customers simple options to order, shortening the marketing funnel to the transaction, and taking back control of online sales and eliminating commissions that hurt restaurants.
The folks at Say2eat wake up in the morning to accomplish all of this in one fell swoop. In an industry that is already challenging, restaurants do not need to submit to margin killing commissions anymore just to offer delivery. There is a better way, there is a more profitable way, and there is a more direct way where the restaurant has full control, and rightfully so.
Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense. Book a time to speak with Say2eat today!:
To learn more, book a demo, or get started, visit say2eat.com or call 470-Say2eat!