How to “Win Delivery” and empower a key aspect of your Restaurant Business

With delivery becoming imperative to the survival of restaurants, speed, convenience and efficiency are paramount.

Image result for restaurants direct sales channel

Delivery does not have to take a toll on your operations, have hefty fees associated with it, or hurt your margins as a restaurant business. With delivery marketplace giants such as Doordash, GrubHub and Ubereats assessing up to 40% commissions per delivery order, companies like Say2eat exist in order to alleviate these pain points while keeping your margins intact and healthy. This is accomplished with a simplified delivery dispatch network that Say2eat employs, as a bidding system for each delivery order that minimizes cost and maximizes the speed and efficiency of the delivery itself. This, while offering ordering and loyalty via messaging and social media channels such as Facebook Messenger. This makes ordering from your restaurants, convenient, native, and embedded within the day to day lives of your digital diners. This makes placing an order for delivery as simple as messaging a friend.

With well documented pain points especially when being at the mercy of the GrubHubs of the world, delivery has still been proven to be a valuable tool to counteracting low foot traffic in restaurants. Now, all restaurant brands are looking for ways to offer delivery on their own terms, without being at the mercy of the aforementioned third party deliverers, surrendering up to 40% from each order, or breaking the bank. Say2eat is here to show you exactly how, with the “Say2eat Dispatch” delivery network.

“Except for a few naysayers, most major operators and industry analysts agree that growth by digital sales is no longer a novelty. It’s reality.

Restaurant digital orders have grown at an average annual rate of 23% since 2013 and are projected to triple in volume by the end of 2020, according to research firm The NPD Group.

And the trend shows no sign of stopping. In fact, the $13 billion third-party food delivery market is projected to grow to $24.5 billion by 2022, according to a 2018 report by food strategy firm Pentallect Inc.” -Nation’s Restaurant News (March 2019)

Delivery has become a powerful tool to reviving and solving low restaurant traffic. NPD has said that traffic trends have been stalling over the past few years, with gains that have either remained flat or risen by just 1% in total year after year.

“Digital orders will remain an outsized source of growth for the restaurant industry over the next few years,” NPD Group food and beverage analyst David Portalatin said recently. “Operators who desire to grow need to embrace a digital strategy.”

For restaurant brands small and large, making delivery an element of your business that doesn’t hurt your margins is one challenge. The next challenge is offering your digital diners convenience and a native experience when ordering from you. Say2eat empowers both simultaneously, as the proof is in the pudding regarding how the “Letter Generations” have been redefining what convenience truly means when it comes to online ordering.

Rather than forcing digital diners to download an app that they need to download and register to, let alone get used to navigating through it, embedding online ordering directly into their daily used channels such as Facebook Messenger is an approach that will yield significantly higher ROI, conversion and average check sizes on each and every order. This leaves your customers appreciating the fact that ordering from you has become as simple as messaging a friend, while being truly convenient and native for them.

The discouraging barriers of downloading and registration are fully removed from the equation with this approach when utilizing Say2eat’s streamlined platform. Additionally, Say2eat automates the retargeting of each and every customer as a branded and personalized notification that pops up on their phone screen via Facebook Messenger with 98% opening rates.This, as opposed to retargeting your customers via email, which more than likely will end up in their spam folder if they ever saw it at all. These inefficient email re-engagements also have an average of about 14% opening rates. Not very useful at all.

In 2018 Gen Z consumers made 552 million restaurant delivery orders, up 13% from a year earlier. They’re not far behind Millennials, with 553 million orders last year, a 3% increase from the year before, according to NPD.

“Gen Zs can FaceTime their friends, text their moms, and order a pizza all at the same time,” NPD’s Portalatin said.

Generations that have been brought up surrounded by technology are raising the bar as far as expectations when ordering online. This should logically force restaurant brands who truly cater to their customers to ramp up their digital strategies and be available for frictionless ordering in the digital locations that their customers spend 90% of their time, such as Facebook Messenger and Instagram.

Say2eat accomplishes exactly that, as a direct sales channel with no ridiculous commissions added. Most importantly, from an operations standpoint, Say2eat integrates to the POS and sends the orders directly to the kitchen. This saves precious manpower, time and resources and requires zero training of employees, allowing restaurant leaders to stay focused on their daily and long term initiatives. All while having an automated online ordering and loyalty platform that is truly embedded within the day to day lives of their digital diners, where they are naturally spending the majority of their free time.

Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.

We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.

To receive additional updates about Say2eat, follow us on Twitter, Facebook, and LinkedIn or visit our website at say2eat.com.

Written by

Say2eat makes ordering food as easy as texting a friend or asking Alexa to play a song.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store