Learn about its current state and how to leverage and scale it!
Modernized messaging completely changes how we interact with each other, along with the restaurants we know and love. It has transformed and driven how we keep in touch with family and friends, interact with our colleagues at work, get our news, and order pretty much anything. Despite all of the clear evidence that your customers want to order from your restaurants directly on their daily used messaging channels such as Facebook Messenger, restaurant brands have mostly lacked the tools, resources and budget, to make it a reality. Until it has now been made reality with cost effective solutions such as Say2eat’s.
Messaging is far and beyond the most efficient method for customers to order from your restaurants, just as it is the most efficient way for them to go about their personal lives. Embedding your restaurants and ordering from them within their day to day lives has now become imperative. This shows that you put your customers first via convenience, with simple ordering that abolishes the discouraging barriers of the downloading and registration process. 90% of users abandon the ordering process when asked to download and register, leading to very low conversion on each potential order.
There is a consensus within the industry that we are about to enter the most challenging decade for restaurant marketers, while it will also be the most successful decade for the restaurant brands themselves. It will become more challenging than ever to reach potential customers, making the importance of reaching them how it is most convenient for them even more pressing. The restaurant brands in 2019 that will ultimately be the biggest winners will be those that are forward thinking, less stubborn, and embrace technology and innovation via the aforementioned convenience to the digital diner.
The experience of ordering from your restaurant is no longer falling on the shoulders of one department, but your entire brand as you know it. Your customers are always looking for the quickest and easiest ways to efficiently order from you, and in 2019, conversational online ordering will be the key to enabling convenience as a tool that will enable that, while setting up your restaurants favorably in the ever changing market.
“Today, 89% of companies compete primarily on the basis of customer experience — up from just 36% in 2010. But while 80% of companies believe they deliver “super experiences,” only 8% of customers agree.” -Forbes
We must always embrace innovation and understand that old tactics die and will not always yield ROI and value. Adding a conversational online ordering element to your arsenal will not be created as tech just for the sake of saying you use tech, but to be there for your customers and help them in a meaningful way both in 2019 and for years to come. In 2019, it is fully expected that customers will search for your restaurants via messaging, before visiting your website or other digital locations.
You must be easily discoverable for them when they come looking for you for simple ordering, making Say2eat’s solution a cost effective solution to achieving exactly that. If you are being realistic, then you know that people prefer messaging over picking up the phone and calling. This is how they engage with one another, and it is imperative that they be able to order from your restaurants in a similar manner. In a manner that is scalable, and most importantly, is native, familiar, and clear of any headaches, friction or barriers. That is precisely what will build and maintain a healthy relationship between restaurants and their digital diners, making the enjoyable ordering experience something that they appreciate, because you put your customers first.
After reading through this article, one can see that it is clear that industry pioneers and leaders strongly feel that messaging and the personalized, convenient customer experience it consistently delivers, will be a serious tool to empowering and advancing your restaurants now and into the future. A logical roadblock would be that restaurant brands see the value in conversational commerce but do not know how to tap into this market shift, without spending millions of dollars. Say2eat is here for that exact reason, to empower your restaurants digitally with no commissions and ridiculous expenditures that hurt your bottom line as a business.
With digital diners looking for ways to order from you in the manner that is most convenient and natural to them, you must open messaging channels such as Facebook Messenger for frictionless, native online ordering. Say2eat exists in order to unlock this complementary sales channels for your restaurants without dedicating a hefty budget, making ordering from you into a truly unforgettable experience that will make your audience come back time and time again. All because you made ordering from your restaurants as simple as messaging a friend.
Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.
To see Say2eat’s technology in action, click HERE (link to schedule a demo).
We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.