New online ordering technology is boosting bottom lines for restaurants
After opening in Providence, Rhode Island a little over half a year ago, Black Sheep has been enjoying quite a kickoff at their new Westminster Street location.
Oscar Worthington, one of Black Sheep’s owners, claims that online ordering convenience and technology for both takeout and delivery have been instrumental in their early success.
“We’re getting a ton of takeout orders coming through,” Worthington said. “It’s definitely growing.”
A recent survey by Upserve (a tech startup based in Providence that makes software for restaurants), shows that 70% of customers feel that having a frictionless and modernized takeout or delivery ordering option will influence where they eat. Not only will it weigh heavily on whether they initially order or eat there, but whether they return ever again.
Taking it a bit further “Restaurants really need to be able to meet diners where they want to have their food,” said Rosie Atkins, Upserve’s vice-president of product.
In an effort to meet these diners where it is most convenient for them, companies such as Say2eat have already come up with the solution. Offering a restaurant’s customer base the option of ordering via daily-used Messaging Channels such as Facebook Messenger. This shows that a restaurant has adopted a “customer comes first” mentality once and for all and enables customers to order the way that THEY prefer.
“No human has to receive an order and validate it and enter it in,” Atkins continued. “The order gets into the kitchen more quickly, it gets into the hands of the delivery person more quickly. It gets to the diner’s home more quickly.”
Oscar Worthington has no doubt that the bottom line boost that Black Sheep has experienced is a direct result of implementing online ordering technology, “That’s definitely helped grow sales.”
The National Restaurant Association has made it known that restaurants employing online ordering are seeing larger check sizes per order. This is due to the simple fact that customers tend to choose extra items and additional add-ons when ordering online.
Say2eat is democratizing this proven technology by enabling restaurants to have their own brand front and center, while staying on top of technological advances in the restaurant business.
To see Say2eat’s technology in action, click HERE (link to schedule a demo).
Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.
We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.