The Advantages of In-House Online Ordering, and how to Increase Sales Directly as a result
Long before the COVID-19 outbreak, restaurant customers have been increasingly choosing to order online rather than dine at the restaurant itself. Too often, restaurant owners panicked and saw this as a major cause for concern. When in reality it is quite the contrary actually!
If, and ONLY if, you approach online ordering the RIGHT way to promote the long term success of your restaurants. For example, having an efficient In-House Online Ordering service that is DIRECT, can immediately start saving thousands of dollars every month in commissions that would be paid to the Ubereats and DoorDashs of the world. Below are some advantages of keeping your online ordering In-House and Direct, for the greater good of your restaurants both now and for years to come. Restaurants who have been capitalizing on the below advantages are already seeing the benefits and rewards:
Advantage #1: No More Commissions that will try to Bankrupt You!
Say hello to new players in the industry such as Say2eat, who wake up in the morning for the sole purpose of saving you commissions and putting you in control and in the spotlight. While offering 3 different DIRECT ordering channels, along with a commission-free delivery service, companies such as Say2eat are changing the game and eliminating margin killing commissions. Gone are the days where you must surrender the house and the farm to third parties just to offer delivery, there is a better and more affordable way waiting for your restaurants right now.
Advantage #2: Control the narrative and quality of your Online Ordering from A-Z.
When keeping your Online Ordering In-House and Direct, you are not only putting your logo, your menu, and your brand in the spotlight. You are controlling the narrative and relationship with the customer.
Additionally, you can now take advantage of controlling the quality of the ordering service with high quality photos to entice customers (people eat with their eyes), promotions and campaigns that customers appreciate, and so much more.
Say2eat tailors the menu and ordering experience to meet both the needs and expectations of the restaurant and its’ valued customers, while emphasizing the importance of photos along with a convenient, simple ordering experience WITH OPTIONS that make customers come back and order time and time again because they enjoy it, and because it is SIMPLE.
Advantage #3: Capitalize on Data and Retargeting
The power of owning your customer data, analyzing and understanding it, cannot be understated. Especially in today’s world, owning and understanding the data on your customers can lead to MAJOR long term benefits.
At Say2eat for example, restaurants gain access, ownership and control of a comprehensive data dashboard so that they can take the relationship and understanding of their customers even further.
Say2eat then automates the analysis of the restaurant customer data in order to retarget each customer in the most efficient way possible, directly on the customer phone screen with the restaurant logo and branding, and 98% opening rates on average!
Way more effective than an email which averages just 14% opening rates, and leads to Say2eat helping with winning back lost revenue from abandoned carts, along with significantly increasing repeat orders due to convenience and timely, strategic retargeting that customers truly appreciate.
Advantage #4: Customize your Online Ordering to give your customers several ways to order. Do not decide for them how they prefer to order.
Very simply put, the more ways you give your customers to order from you, the happier they will be and the happier you will be with the added revenue. If you can keep ALL the different ordering methods In-House and DIRECT, then you are really onto something!
This is why companies such as Say2eat exist, with 3 different DIRECT ordering channels that cater to any type of customer from a kid on Instagram to an 85 year old grandmother with no social media.
Having that kind of control and offering, while utilizing Say2eat’s commission-free delivery service is a recipe for long term success and profitability for any restaurant looking to save thousands on commissions month after month.
Let’s talk about affordable, commission-free delivery for restaurant businesses, and easy, fast, convenient ordering for your customers without all the nonsense. Book a time to speak with Say2eat today!:
To learn more, book a demo, or get started, visit say2eat.com or call 470-Say2eat!