The future of scaling your online business hinges upon customer acquisition via conversations — not hiring more people.
For almost every business this day and age, the customer has an instant demand for a personalized touch that is immediately available to them. Companies such as Amazon can be thanked for this necessity from customers today, due to the extremely high expectations that they have set. It is amazing to think that each and every customer must have some form of “preferential treatment,” but this is the reality we live in. The question then becomes, how do I accomplish that? Do I hire as many people as it takes so that each and every customer feels special?
The answer is NO. That would be catastrophic to your bottom line as a business. Marketing trends and tactics are constantly changing and adapting to their environment, and those who choose to remain primitive and let their stubbornness or naiveté prevail, will feel the full brunt of that poor marketing decision. On the contrary, many marketing decision makers have adopted more realistic, forward thinking ideologies. These marketers are actively looking to modernize their brand, and most importantly connect with their most motivated buyers. The above mentioned forward-thinking leaders have implemented a clever tactic that doesn’t require the hiring of even one additional employee. They strategically seek to connect with the world’s most motivated digital buyers, Millennials and Baby Boomers. Millennials account for over $600 Billion in annual spending alone! Surprisingly, Baby Boomers are even more excited by Chatbots, proving that this is a product that is not dependent on age group.
The clever tactic they have implemented is called Conversational Commerce and the solution is Chatbots. Why? Instead of making their customers behave in a way that is not familiar and discouraging to them, allow them the option of buying anything via the messaging channels they use on a daily basis such as Facebook Messenger. It is literally the most user-friendly and quickest way for anyone to make a purchase of any kind. Why is it the most user-friendly and quickest way to make a purchase? Simple, because there are no barriers and ridiculous hurdles that discourage the customer from buying. One example of these barriers and hurdles is asking the customer to download ANYTHING. You might as well say goodbye to the customer right then and there. Another example that can be even more discouraging and a complete “turn off” is asking the customer to complete any kind of registration. If you want to evoke a feeling of “Are you kidding me?” then go ahead and make your customers register, see how that works out for your bottom line as a business.
Don’t believe this hype? Lets take a closer look at the numbers and metrics, just for good measure:
- 90% of Users will Drop Off and abandon an App as soon as they see the word “download” or “register” (Quettra Mobile Intelligence).
- 95% of Users will delete the App after 90 days or never use it again (Quettra Mobile Intelligence).
- Domino’s Pizza increased their stock by 1,000% after implementing their own branded Chatbot for Online Food Ordering (Aaron Allen & Associates, Domino’s Public Data).
- 80% of brands will be using Chatbots to serve their customers by 2020 (Oracle Study).
- 98% of brands will implement some form of automated technologies into their sales, marketing and customer service by 2020 (Oracle Study).
- Customers prefer making a purchase via Chatbots precisely 29 times more than from an App, Website or Phone Call (Chatbots Magazine).
Now that you have taken all that in, lets review the significance of what was covered. First, Chatbots within daily used messaging channels such as Facebook Messenger allow you to connect with your consumers regardless of where they are or what device they are using.
Second, Chatbots allow you to grow and modernize your business while dedicating zero manpower, zero additional salaries and zero overhead. It is the simplest way to increase your business’ bottom line without lifting a finger. This is a tool to empower your brand’s digital strategy and convenience, all while it organically self-sustains itself.
Finally, Chatbots allow you to spend exponentially less on captivating your customers, all while converting and engaging them at a rate that is exponentially higher. This is a tool that leads to an increase in retention rates of 6 times, while saving you at least 50% on Customer Service and Customer Acquisition Costs.
Say2eat is democratizing this proven technology to all restaurant brands, so that they can enjoy the same success and technological advances as Domino’s.
To see Say2eat’s technology in action, click HERE (link to schedule a demo).
Say2eat’s white label solution enables chains and restaurants to create personalized consumer engagements that lead to desired business outcomes.
We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.