Your guide to achieving 88% Open Rates and 56% CTRs via Facebook Messenger
Although they are still somewhat new, Facebook Messenger bots are an extremely powerful tool towards empowering a brand’s digital marketing strategy.
So powerful, that Facebook Messenger bots lead to Opening Rates of 88% and Click-Through Rates of 56% according to Neil Patel (NY Times Bestselling Author/Forbes Top 10 Marketers). Quite a significant advantage to exploit, especially when trying to optimize the marketing strategy and ROI of your brand.
For those of you who may not be familiar with this approach, think of it simply as email marketing, but using Facebook Messenger in a natural, simple and user-friendly manner to engage with your consumers for any purpose.
Joining the Facebook Messenger bot party early leads to several advantages for marketers. The “First Mover’s Advantage” has shown that those who are first to innovate and employ innovative tactics always win.
Look at prime examples of this such as the early adopters of SEO, who successfully dominated the SERPs and achieved unparalleled amounts of organic search traffic. Additionally, the early adopters of Facebook groups were able to garner enormous followings right way, while Twitter’s first to the party were able to create create massive brands with an enormous influence.
The sooner you embrace and employ a new marketing tool, the greater the opportunity and chance to enjoy its benefits.
The time is perfect to use Facebook Messenger bots now. Why?
When trying to engage with a consumer, prospect or lead with a Facebook Message, the chances of them viewing it and clicking through are significantly higher than trying to engage them via email.
Part of this is due to the Facebook Message being more difficult to completely ignore. But more than anything, it is a new and exciting engagement with brands, that consumers appreciate due to them already spending their free time on the same platform in which you are engaging them, Facebook Messenger.
How Facebook Messenger can help your brand
As previously mentioned, employing Facebook Messenger bots is similar to email marketing, but as opposed to your form of engagement being via email, it is through Facebook messages. This makes all of the difference.
Facebook Messenger has an enormous reach, greater levels of interactivity, and extensive AI abilities that are nonexistent via email.
This means that you should take Facebook Messenger very seriously, as well as it’s rise as an additional powerful tool and marketing tactic.
Personally, I use Facebook Messenger several time on a daily basis. My friends do too, and thats where we all communicate every single day. More than texting, more than email, and even more than Whatsapp!
Thats not to say that email is going anywhere or away altogether. But it certainly is to say that messaging is the primary method of communication for billions of people worldwide.
It is abundantly clear and obvious that Facebook Messenger is an extremely useful and impactful tool towards engaging your consumers and digital marketing as whole.
See an example below that shows how as a consumer you don’t even have to type anything, and can use the pre-made replies with one click:
The experience is easy, fast and simple as messaging a friend.
Lets talk bottom line and facts. Why should a brand employ Facebook Messenger bots?
Bottom line, Facebook Messenger bots are very instrumental in the added success of your brand, both today and well into the foreseeable future.
The facts and impact are clear:
- 1.2 billion users on Facebook Messenger on a monthly basis. Your target customer is on Facebook Messenger waiting to be engaged by you.
- Retarget and re-engage your customers in an easier and faster way than ever before. Facebook Messenger allow you to re-engage your customers for repeat ordering, loyalty, retention or any for any reason on Auto-pilot. This is made possible by the simple fact that they are already on Facebook.
- Capture valuable data, demographics and behavioral tendencies of your consumer base. Get to know your audience! Good luck obtaining such deep understandings of your customers via email.
- Facebook Messenger is completely mobile or desktop friendly and optimized. This means that you will never have to configure email messages for mobile ever again.
- Create customized sales funnels that bring in sales directly from Facebook Messenger.
- Using AI you can engage in automated dialogues with consumers, while dedicating zero additional manpower or resources.
- Zero “email fatigue.” Which is a very real marketing problem.
- Make life easy for your valued customers, opting into an email or newsletter campaign is annoying and mandates more steps and headaches than simply opening Facebook Messenger.
The opportunity to use one of the newest and most powerful tools in digital marketing has arrived and is here to say.
Facebook Messenger bots are a perfect combination of social, mobile, and instant messaging power. This is the exact trajectory of the current marketing world and needs to be utilized.
You can risk becoming stubborn and antiquated, and be left confused as to why your dinosaur marketing tactics are not bearing the fruit they once did.
As a marketer, the importance of adaptability and flexibility can not be understated.
Facebook Messenger bots are the present as well as the future, and it’s time to employ them to your brand’s advantage.
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We are a one-stop-shop for empowering your digital strategy, by providing a seamless solution across all voice and message applications (e.g. Facebook Messenger, SMS, iMessage, Amazon Echo, Google Home, etc.). By implementing core technologies and transforming business operations to scale global loyalty, our omni-channel commerce creates a smart, brand customized and conversational user experience. This leaves brands with an everlasting impression of convenience, efficiency and ease of use that promotes consumer loyalty and retention.